{"id":11321,"date":"2026-02-03T15:44:50","date_gmt":"2026-02-03T08:44:50","guid":{"rendered":"https:\/\/dtc.hub.edu.vn\/?page_id=11321"},"modified":"2026-04-21T15:32:46","modified_gmt":"2026-04-21T08:32:46","slug":"chuong-trinh-quan-tri-kinh-doanh-dinh-huong-digital-marketing","status":"publish","type":"page","link":"https:\/\/dtc.hub.edu.vn\/en\/chuong-trinh-quan-tri-kinh-doanh-dinh-huong-digital-marketing\/","title":{"rendered":"Business Administration Program"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"11321\" class=\"elementor elementor-11321\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acac63a e-flex e-con-boxed e-con e-parent\" data-id=\"acac63a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\r\n\t\t<div class=\"elementor-element elementor-element-2eb6699 elementor-widget elementor-widget-text-editor\" data-id=\"2eb6699\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 data-section-id=\"1d6gqdj\" data-start=\"328\" data-end=\"342\"><span style=\"font-size: 24px;\">OVERVIEW<\/span><\/h2><p data-start=\"344\" data-end=\"569\">In the context of the digital economy and increasingly fierce global competition, businesses need not only highly skilled professionals but also managers with strategic thinking, adaptability, and effective decision-making abilities.<\/p><p data-start=\"571\" data-end=\"738\">The Business Administration program is designed to train <strong data-start=\"631\" data-end=\"672\">Graduates with comprehensive management skills<\/strong>Understanding how a business operates, from strategy to execution.<\/p><h1 data-section-id=\"1wk6m7w\" data-start=\"623\" data-end=\"658\">\u00a0<\/h1><h1 data-section-id=\"1wk6m7w\" data-start=\"623\" data-end=\"658\"><span style=\"font-size: 24px;\">OVERALL OBJECTIVES OF THE PROGRAM<\/span><\/h1><p data-start=\"660\" data-end=\"724\">The program aims to train Bachelor of Business Administration graduates with:<\/p><ul data-start=\"726\" data-end=\"1012\"><li data-section-id=\"1queo5r\" data-start=\"726\" data-end=\"781\">A solid foundation of knowledge in economics and management.<\/li><li data-section-id=\"10gs17o\" data-start=\"782\" data-end=\"858\">The ability to analyze, evaluate, and solve business problems.<\/li><li data-section-id=\"x0h1g5\" data-start=\"859\" data-end=\"916\">The ability to develop and implement business strategies.<\/li><li data-section-id=\"1j9om3m\" data-start=\"917\" data-end=\"965\">Communication, teamwork, and leadership skills<\/li><li data-section-id=\"1aweu11\" data-start=\"966\" data-end=\"1012\">The spirit of innovation, creativity, and entrepreneurship.<\/li><\/ul><p data-start=\"1014\" data-end=\"1130\">At the same time, learners are able to adapt quickly to changes in the global market and business environment.<\/p><p>\u00a0<\/p><p><span style=\"color: #a71b00; font-size: 24px;\"><strong>CAREER OPPORTUNITIES<\/strong><\/span><\/p><p>Graduating with a Business Administration degree opens up broad career opportunities due to its diverse range of applications. Graduates can work in fields such as business, marketing, human resources, operations, customer service, e-commerce, or market development within businesses.<\/p><p>Common locations include:<\/p><ul><li><strong>Sales and Market Development Specialist<\/strong><\/li><li><strong>Marketing Specialist \u2013 Digital Marketing<\/strong><\/li><li><strong>Human Resources and Administration Manager<\/strong><\/li><li><strong>Operations management \u2013 business supervision<\/strong><\/li><li><strong>Customer Service Specialist \u2013 Customer Experience Manager<\/strong><\/li><\/ul><p>In addition, learners can develop in the following directions. <strong>middle management<\/strong>, <strong>department head<\/strong>, or <strong>self-employment<\/strong> with an online-offline business model.<\/p><p>\u00a0<\/p><p><strong><span style=\"font-size: 24px; color: #a71b00;\">PROGRAM CONTENT<\/span><\/strong><\/p><p>The training program is designed with a combination of theory and practice, focusing on the following areas of knowledge:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad5a3c6 e-flex e-con-boxed e-con e-parent\" data-id=\"ad5a3c6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-240c4af elementor-widget elementor-widget-acadubutton\" data-id=\"240c4af\" data-element_type=\"widget\" data-widget_type=\"acadubutton.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- Button --><div class=\"btn-wrapper\"><a class=\"th-btn\" href=\"https:\/\/hub.edu.vn\/dam-bao-chat-luong\/ba-cong-khai\/ho-so-dang-ky-mo-dao-tao-tu-xa-nganh-quan-tri-kinh-doanh-227204.html\" target=\"_blank\">PROGRAM PROFILE<\/a><\/div><!-- End Button -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0becca0 elementor-widget elementor-widget-text-editor\" data-id=\"0becca0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-section-id=\"158y5pu\" data-start=\"2291\" data-end=\"2315\">1. Basic knowledge<\/h3><p data-start=\"2317\" data-end=\"2362\">Equip yourself with a foundation in economic and management thinking:<\/p><ul data-start=\"2364\" data-end=\"2494\"><li data-section-id=\"3om1ys\" data-start=\"2364\" data-end=\"2389\">Microeconomics \u2013 Macroeconomics<\/li><li data-section-id=\"t1iczc\" data-start=\"2390\" data-end=\"2411\">Accounting principles<\/li><li data-section-id=\"kn2rx6\" data-start=\"2412\" data-end=\"2438\">Economic mathematics, statistics<\/li><li data-section-id=\"1usomvd\" data-start=\"2439\" data-end=\"2463\">Business Law<\/li><li data-section-id=\"vrxurt\" data-start=\"2464\" data-end=\"2494\">Management Information System<\/li><\/ul><h3 data-section-id=\"1wibc7n\" data-start=\"2561\" data-end=\"2592\">2. Specialized knowledge<\/h3><p data-start=\"32\" data-end=\"101\">Equip yourself with core knowledge about the main functions within a business:<\/p><ul data-start=\"103\" data-end=\"614\" data-is-only-node=\"\" data-is-last-node=\"\"><li data-section-id=\"57e0yq\" data-start=\"103\" data-end=\"212\"><strong data-start=\"105\" data-end=\"131\">Business administration:<\/strong> Principles of management, organizational behavior, strategy<\/li><li data-section-id=\"z93c9a\" data-start=\"214\" data-end=\"318\"><strong data-start=\"216\" data-end=\"230\">Marketing:<\/strong> Marketing, customer behavior, digital, branding<\/li><li data-section-id=\"c0s9lt\" data-start=\"320\" data-end=\"426\"><strong data-start=\"322\" data-end=\"346\">Finance and Accounting:<\/strong> Corporate finance, analysis, costs<\/li><li data-section-id=\"nqoiwx\" data-start=\"428\" data-end=\"518\"><strong data-start=\"430\" data-end=\"451\">Human Resources Management:<\/strong> Recruitment, training, and evaluation<\/li><li data-section-id=\"534x1u\" data-start=\"520\" data-end=\"614\" data-is-last-node=\"\"><strong data-start=\"522\" data-end=\"544\">Operations Management:<\/strong> Supply chain, production, logistics<\/li><\/ul><h3 data-section-id=\"ldx8r0\" data-start=\"3428\" data-end=\"3453\">3. Additional knowledge<\/h3><ul data-start=\"3455\" data-end=\"3642\"><li data-section-id=\"1na24p7\" data-start=\"3455\" data-end=\"3486\">Communication and negotiation skills<\/li><li data-section-id=\"19medj0\" data-start=\"3487\" data-end=\"3524\">Leadership and teamwork skills<\/li><li data-section-id=\"124ylcr\" data-start=\"3525\" data-end=\"3566\">Information technology and technology in business<\/li><li data-section-id=\"d743s5\" data-start=\"3567\" data-end=\"3591\">Business English<\/li><li data-section-id=\"9x6np8\" data-start=\"3592\" data-end=\"3617\">Business internship<\/li><li data-section-id=\"10n2xn1\" data-start=\"3618\" data-end=\"3642\">Graduation thesis<\/li><\/ul><p><span style=\"color: #a71b00; font-size: 24px;\"><strong>HIGHLIGHTS OF THE PROGRAM<\/strong><\/span><\/p><p>The program is built upon the National Qualifications Framework and references reputable universities, ensuring its up-to-date nature and relevance to modern management trends. A notable advantage is the combination of traditional management knowledge and content related to... <strong>digital transformation<\/strong>, <strong>online customer behavior<\/strong>, <strong>digital campaign management<\/strong>This helps learners broaden their thinking and increase their competitiveness.<\/p><p>Form <strong>distance learning<\/strong> This creates maximum flexibility. All learning materials, lectures, and tests are provided digitally, allowing learners to manage their time effectively and easily balance work and study.<\/p><p>The program also has outstanding advantages such as:<\/p><ul><li>The diploma is awarded by the University of Banking Ho Chi Minh City and is recognized nationwide by the Ministry of Education.<\/li><li>Learn through a modern online platform with ongoing academic support.<\/li><li>Enhance practical skills through case studies, group projects, and real-world job simulations.<\/li><li>Highly applicable and closely aligned with the recruitment needs of businesses.<\/li><\/ul><h1 data-section-id=\"1gp1114\" data-start=\"2835\" data-end=\"2857\"><span style=\"font-size: 24px;\">TEACHING STAFF<\/span><\/h1><p data-start=\"2859\" data-end=\"2912\">The program is taught by the following team of instructors:<\/p><ul data-start=\"2914\" data-end=\"3078\"><li data-section-id=\"1jydoa\" data-start=\"2914\" data-end=\"2963\">Highly qualified professionals (PhD, Associate Professor, Professor)<\/li><li data-section-id=\"1s2tj1a\" data-start=\"2964\" data-end=\"3014\">Extensive practical experience in business.<\/li><li data-section-id=\"sh3dkv\" data-start=\"3015\" data-end=\"3078\">Modern, learner-centered teaching methods.<\/li><\/ul><p data-start=\"3080\" data-end=\"3189\">Lecturers not only impart knowledge but also act as mentors, guiding students towards their career paths.<\/p><p><span style=\"color: #a71b00; font-size: 24px;\"><strong>REASONS TO CHOOSE THIS PROGRAM<\/strong><\/span><\/p><p>The distance learning Business Administration program is suitable for those who want to improve their skills, expand their career opportunities, but still need flexibility in their study schedule. The combination of business and management knowledge with digital content helps learners keep up with trends. <strong>doing business in the digital economy<\/strong>.<\/p><p>Some of the most prominent reasons:<\/p><ul><li><strong>Flexible learning \u2013 suitable for working professionals.<\/strong>There are no time limits and no obligation to attend class.<\/li><li><strong>Practical content \u2013 closely aligned with business needs.<\/strong>, especially in the field of Digital Marketing.<\/li><li><strong>Prestigious qualifications<\/strong>Widely recognized, this helps increase opportunities for career advancement.<\/li><li><strong>Reasonable cost but high value<\/strong>Ideal for those looking to invest in a long-term career.<\/li><\/ul><p>The program offers a proactive, modern, and effective learning ecosystem\u2014a suitable choice for those who want to upgrade their management skills and seize career opportunities in an increasingly digitized business environment.<\/p><h2 style=\"color: #a71b28;\">ELIGIBILITY REQUIREMENTS:<\/h2><ul><li aria-level=\"1\">People who have a university degree\u00a0<\/li><li aria-level=\"1\">Working people do not have the conditions to attend concentrated study.<\/li><li aria-level=\"1\">People who want to pursue a second degree in Business Administration.<\/li><\/ul><h2 class=\"text-xl font-bold text-text-200 mt-1 -mb-0.5\" style=\"color: #a71b28;\">CONTACT INFORMATION<\/h2><p style=\"font-family: Montserrat, sans-serif; color: #4d5765;\"><span style=\"font-weight: bolder;\">DISTANCE LEARNING &amp; TECHNOLOGY TRANSFER CONSULTING CENTER, HUB<\/span><\/p><table style=\"width: 914.034px; border-image: none 100% \/ 1 \/ 0 stretch; font-size: 16px; border: 0px none #000000;\" width=\"448\"><tbody><tr><td style=\"border-image: none 100% \/ 1 \/ 0 stretch; border: 0px none #000000;\"><p style=\"font-family: Roboto, sans-serif; color: #4d5765;\"><span style=\"font-weight: bolder;\">\u260e\ufe0fContact: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p><\/td><td style=\"border-image: none 100% \/ 1 \/ 0 stretch; border: 0px none #000000;\"><p style=\"font-family: Roboto, sans-serif; color: #4d5765;\">(028) 3896 2082 \u2013 3821 6096<\/p><\/td><td style=\"border-image: none 100% \/ 1 \/ 0 stretch; border: 0px none #000000;\"><p style=\"font-family: Roboto, sans-serif; color: #4d5765;\"><span style=\"font-weight: bolder;\">\ud83d\udcdeHotline:<\/span><\/p><\/td><td style=\"border-image: none 100% \/ 1 \/ 0 stretch; border: 0px none #000000;\"><p style=\"font-family: Roboto, sans-serif; color: #4d5765;\">0866 005 800<\/p><\/td><\/tr><tr><td style=\"border-image: none 100% \/ 1 \/ 0 stretch; border: 0px none #000000;\"><p style=\"font-family: Roboto, sans-serif; color: #4d5765;\"><span style=\"font-weight: bolder;\">\ud83d\udce9 Email:<\/span><\/p><\/td><td style=\"border-image: none 100% \/ 1 \/ 0 stretch; border: 0px none #000000;\"><p style=\"font-family: Roboto, sans-serif; color: #4d5765;\"><a style=\"color: #1e3366; transition-property: all;\" href=\"mailto:daotaotuxa@hub.edu.vn\">daotaotuxa@hub.edu.vn<\/a><\/p><\/td><td style=\"border-image: none 100% \/ 1 \/ 0 stretch; border: 0px none #000000;\"><p style=\"font-family: Roboto, sans-serif; color: #4d5765;\"><span style=\"font-weight: bolder;\">Website:<\/span><\/p><\/td><td style=\"border-image: none 100% \/ 1 \/ 0 stretch; border: 0px none #000000;\"><p style=\"font-family: Roboto, sans-serif; color: #4d5765;\"><a style=\"color: #1e3366; transition-property: all;\" href=\"https:\/\/dtc.hub.edu.vn\/en\/\">dtc.hub.edu.vn<\/a>hub.edu.vn<\/p><\/td><\/tr><tr><td style=\"border-image: none 100% \/ 1 \/ 0 stretch; border: 0px none #000000;\"><p style=\"font-family: Roboto, sans-serif; color: #4d5765;\"><span style=\"font-weight: bolder;\">\ud83d\udc4d Fanpage:<\/span><\/p><\/td><td style=\"border-image: none 100% \/ 1 \/ 0 stretch; border: 0px none #000000;\"><p style=\"font-family: Roboto, sans-serif; color: #4d5765;\">Distance Learning Hub<\/p><\/td><td style=\"border-image: none 100% \/ 1 \/ 0 stretch; border: 0px none #000000;\"><p style=\"font-family: Roboto, sans-serif; color: #4d5765;\"><span style=\"font-weight: bolder;\">\ud83d\udcacZalo<\/span><\/p><\/td><td style=\"border-image: none 100% \/ 1 \/ 0 stretch; border: 0px none #000000;\"><p style=\"font-family: Roboto, sans-serif; color: #4d5765;\">Distance Learning Hub<\/p><\/td><\/tr><\/tbody><\/table><p style=\"font-family: Montserrat, sans-serif; color: #4d5765;\"><span style=\"font-weight: bolder;\">DTC Thu Duc Facility:<\/span><i><\/i><\/p><p style=\"font-family: Montserrat, sans-serif; color: #4d5765;\">\ud83d\udccc 56 Hoang Dieu 2 Street, Thu Duc Ward, Ho Chi Minh City\u00a0<em>(Lobby, Administration Building)<\/em><\/p><p style=\"font-family: Montserrat, sans-serif; color: #4d5765;\">Recipient: Ms. Cao Pham Thu Phuong \u2013 Phone: 0967 159 131<\/p><p style=\"font-family: Montserrat, sans-serif; color: #4d5765;\"><span style=\"font-weight: bolder;\">DTC Saigon Facility: \u00a0\u00a0\u00a0<\/span><\/p><p style=\"font-family: Montserrat, sans-serif; color: #4d5765;\">\ud83d\udccd39 Ham Nghi Street, Saigon Ward, Ho Chi Minh City\u00a0<em>(Lobby)<\/em><\/p><p style=\"font-family: Montserrat, sans-serif; color: #4d5765;\">Recipient: Ms. Nguyen Thi My Yen \u2013 Phone: 0966 368 963\u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>T\u1ed4NG QUAN Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf s\u1ed1 v\u00e0 c\u1ea1nh tranh to\u00e0n c\u1ea7u ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n ng\u01b0\u1eddi l\u00e0m vi\u1ec7c gi\u1ecfi chuy\u00ean m\u00f4n m\u00e0 c\u00f2n c\u1ea7n nh\u1eefng nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c, kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u00e0 ra quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3. Ch\u01b0\u01a1ng tr\u00ecnh Qu\u1ea3n tr\u1ecb Kinh&#8230;<\/p>","protected":false},"author":6,"featured_media":8026,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11321","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dtc.hub.edu.vn\/en\/wp-json\/wp\/v2\/pages\/11321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dtc.hub.edu.vn\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dtc.hub.edu.vn\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dtc.hub.edu.vn\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dtc.hub.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=11321"}],"version-history":[{"count":35,"href":"https:\/\/dtc.hub.edu.vn\/en\/wp-json\/wp\/v2\/pages\/11321\/revisions"}],"predecessor-version":[{"id":11843,"href":"https:\/\/dtc.hub.edu.vn\/en\/wp-json\/wp\/v2\/pages\/11321\/revisions\/11843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dtc.hub.edu.vn\/en\/wp-json\/wp\/v2\/media\/8026"}],"wp:attachment":[{"href":"https:\/\/dtc.hub.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=11321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}